Amika's normcore signature shampoo that gently cleanses all hair types. it’s called ‘signature’ for a reason…packed with a cocktail of vitamins antioxidants, this lathering shampoo is great for hydration results in clean, soft shiny strands. coconut acid - provides excellent lathering and conditioning. works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks. suitable for chemical color treated hair - feel free to get all the brazilian keratin treatments and color you desire!